Dublin’s most popular attraction is this multimedia homage to Guinness. A former St James’s Gate Brewery fermentation plant has been turned into a seven-story building Museum dedicated to beer, the history of the company, how it is made and how it became the brand it is today. The top floor Gravity Bar is an atrium bar, where you can test your pouring power and sip a pint; just below this is an excellent restaurant for lunch.
Since Arthur Guinness (1725-1803) founded the brewery in 1759, operations have extended to the Liffey and both sides of the street; at one point it had its own railroad and there was a giant gate that ran through St James’s St, hence the brewery’s proper name, St James’s Gate Brewery. At its peak in the 1930s, it employed over 5,000 workers, making it the city’s largest employer. The increased automation has reduced the workforce to around 600, but it still produces 2.5 million quarts of stout every day.
Visits and tickets
The tour spans 1.6 hectares and includes an array of audiovisual and interactive exhibits that cover just about every aspect of the history of the brewery and the brewing process. You will even learn how to perfect the famous two-part casting in the dizzying heights of the Gravity Bar. The tour lasts around 90 minutes and tickets cost from € 18.50 per adult.
Fans can opt for the Enhanced Connoisseur Experience, where a designated bartender reviews the stories of the four Guinness variations – Draft, Original, Foreign Extra Stout, and Black Lager – and provides delicious samples of each. Tickets cost 55 €.
In 2020, the Storehouse launched a behind-the-door tour, taking visitors to parts of St James’s Gate that were previously off-limits to the public. Tickets cost 95 €.
Other add-ons include the STOUTie, the rugged equivalent of latte art, where a pretty good likeness of yourself is drawn into the creamy pint head. Strictly for photos, of course.
What is nearby?
The Open Gate Experimental Brewery is just around the corner, where you can sample a Guinness sample or sample a selection of craft beers and food. There is also a choice of nearby distillery experiences, including Teeling and Roe & Co. For lunch try Ground state, or go to Container coffee for a hot drink to go – both are within walking distance. The Storehouse is in the Freedoms district, so you are surrounded by a great choice of restaurants and traditional pubs.
How to get there
Bus 123 will take you from the city center to the Guinness Storehouse; it has stops on O’Connell Street and Dame Street.